Creating Feel Good Sales
SELLING FEELS BAD
All the Holistic and heart-based entrepreneurs I know are driven by a deep love for the work they do. They feel their way in life. If they don’t like the feeling of being sold to, they often create a mindset that selling is bad. Therefore, when they go sell their service they feel bad about themselves. Sound familiar? This is a very uncomfortable situation. The reality is, to stay in business, you have to make sales. If you have the mindset that selling is pushy or manipulative, then your business will struggle. You will to do everything possible to make sure you don’t have time to sell.
COST OF YOUR RESISTANCE
What is the #1 thing you can do today to bring in money to your business? Likely, it is to call someone who needs your service. Sounds so simple, but you procrastinate. Instead of picking up the phone, you do what you do best: learn more about your craft, organize your information, take growth and development trainings, buy information products and other ‘how to’ guides. All of these activities have made you amazing at what you do. You are likely light years ahead of your competition in terms of expertise and genius, yet your competition is closing the deal, bringing in the money, and expanding their businesses. They may not be as good as you at what they do, but they have something you don’t …. a positive mindset about sales and marketing.
AN UPDATED MINDSET
Marcia Martin teaches that we have a deeply rooted cultural belief that someone else can make you do something you don’t want to do. In other words’ “the salesman made me do it.” She says, “we live in a universe where the concept of sales is an excuse from responsibility. Anytime we do not want to be responsible for our choices, this reality is proven to be true.” The truth is, each of us is responsible for our own choices. No one can make us do anything.
Sales conversations feel uncomfortable because you are expecting to be rejected and you fear not being liked. Trying to sell your service from this space makes you seem insecure. Even though you are just nervous about selling, all that negative energy skews the perception of your prospect. Imagine being asked on a date by a potential suitor. If the person approaches you seeming uncomfortable in their own skin, will you be inspired to trust, open up, and say ‘yes’?
Before you start a sales call, get in touch with a belief in yourself and your abilities, and set the intention to find out if you and your prospect are a good match.
THE VALUE OF A GOOD MATCH
A good match is a healing relationship. When you express your unique talents and gifts it feels like you are contributing to the world. When your prospects can see, acknowledge, and expand their reality with your service you’ve created an experience that transcends price comparison. I call it an orgasmic experience because you are expressing who you are, while at the same time satisfying your client’s needs and desires.
Finding people with shared values and a desire for your service is worth your time. Getting to know them makes it clear when you should turn down opportunities and when you should jump on them. Knowing your clientele helps you make stylistic choices in your marketing. Perhaps most importantly, it makes prospecting for sales a lot more fun.
Good business is built on relationships, not one time transactions. In a relationship, you learn your clients quirks, develop inside jokes, and get to know their fears and concerns intimately. You become a valuable part of their lives. Marketing and sales becomes an empathetic call to your people.
When you see how your work effects your client’s life, Lisa Sasevich, the Queen of Sales conversions says, “it’s a dis-service to NOT make an offer.” If you have something that will help them create the life they desire and you don’t make an offer, who are you benefiting? It’s not good for you and its not good for them.
BE A LEADER NOT A SALESMAN
How to feel good about sales:
- Understand the root of your bad feelings about sales
- Change the way you think about selling
- Get clear on who is the best match for your service and learn about them
Instead of thinking of sales as pushy and manipulative, think of it as leadership. Inspire your customer by re-framing their dreams and aspirations clearer than they can.