Well, that’s not entirely true…
A two wheeled clunker was my primary mode of transportation in art school. I even peddled a couple dirt roads on that thing. As a kid, my pink Huffy and I owned the streets of my neighborhood. But, none of that really counts. The first time I attempted to ride technical single track (skinny mountain bike trail) was my first real day on a bike. Every time I got on my mountain bike that summer was like attending a personal growth seminar.
“Okay, steep hill ahead. Avoid scary boulders to the right. Ignore deep ravine to the left. Stop–Holding–Breath. Don’t be too tense! Relax. Get Ready?”
Fall…Fall…and Fall some more.
Once I was so worried about getting over a large boulder that I freaked, tensed up my body and flew completely over my handle bars landing in a tree. “Is my arm broken… what about my leg?” Lip trembling and sucking up the tears, I began the process of reassembling my contorted body. “Why was I even doing this?”
Mark your calendar for February 13th– and get ready for some free love.
My good friend Sage Lee– the man behind Small Business Big Brand– is hosting a LIVE webcast event and TV recording. Sage has put together a panel of ten branding experts– I’m one of them– to reveal insider secrets that will help you call in the people you’re meant to work with.
Tune in– at 1:15pm (PST)– to hear me speak about Building a Tribal Brand. Immediately following– at 2:15pm (PST)– I’ll be speaking about The Power of a Visual Brand.
Throughout the day you’ll also meet Jesse Koren, Brandy Mychals, Mark Hoover, Jeffrey Van Dyk, Suzanne Falter-Barnes, Vinca Heart, Natalie Ekobo, and Kelly Cornell. You won’t want to miss this great group of speakers!
Make sure to tune in LIVE– you’ll be able to phone in and ask specific questions. Plus– when you register, you can apply for a chance to have your brand reviewed by Sage and his panel of experts.
Sign up here >>
I’ll see you on Monday February 13th!
In marketing, focus trumps expertise.
When I graduated art school, all my friends were writing resumes and I started my business. I didn’t have any marketing training back then, but I knew what I wanted to do. I wanted to make the ideas in my head real. Specifically, I wanted to learn how to make one of those really cool advertising photographs, and I wanted to get paid for it.
SELLING FEELS BAD
All the Holistic and heart-based entrepreneurs I know are driven by a deep love for the work they do. They feel their way in life. If they don’t like the feeling of being sold to, they often create a mindset that selling is bad. Therefore, when they go sell their service they feel bad about themselves. Sound familiar? This is a very uncomfortable situation. The reality is, to stay in business, you have to make sales. If you have the mindset that selling is pushy or manipulative, then your business will struggle. You will to do everything possible to make sure you don’t have time to sell.
In the book, The Red Queen, Matt Ridley defines reproductive sex as “a free trade in good genetic inventions” Remove the words ‘free’ and ‘genetic’ and you have the basis of a business “a trade in good inventions”
So, if you have clients, then you are having sex in your business… But, does the sex you are having inspire you? Is it, ya know, hot?
