The Mast Brothers are building more than a chocolate company. they are creating a standout brand that transcends generations.
About five years ago, I was on a catalog shoot in a small town in Montana. We were out location scouting at Midnight Canyon Ranch. The caretakers were driving us around and answering our questions. There were cattle everywhere. They were climbing up the sides of super steep mountain walls and eating grass that looked more like a cactus then a green pasture.
“They taste different than your Midwest cattle.” Jim, one of the caretakers, said to me, “They climb mountains, so their muscles are leaner. They eat dense, hearty grasses that just taste better than the soft fertilized version in the flat lands.”
Today is not only the launch of my website, it’s my birthday ;)
If you know me you probably think I planned that relationship, but I didn’t.
Last week, after having one of my entrepreneurial melt downs, my business coach backed me into a corner and asked, “Are you building a website or a rocket?”
“I can’t just build a website, because honestly, I build rockets,” I replied.
