You are passionate about the work you do, and this marketing thing can really drain the creative energy out of you. Trying to explain what you do to the world at large, feels like a painter trying to interpret her own painting. It sends you into your head. You either get all intellectual or all woo woo and you bore the bejeezus out of yourself.
If you’re bored – how do you think the person you are talking to feels?
Right. Two people, out of their bodies, and in their heads. Very tiring.
Being a one man band, so to speak, with a big vision and lots of ideas can get so overwhelming. You are trying to figure out where to focus first. When that’s not clear you go back to the way you’ve always done things, hustle. You’ve perfected the art of hustling. That’s how you’ve built your career, but you are tired of this game, you’re ready to ditch the J-O-B you’ve created and build a business that works for you.
What if your marketing energized you like your work does?
What if marketing happened naturally?
What if it could be… dare I say it? Fun!
This is the secret to bringing more leads to a sales conversation:
Marketing that emphasizes your “it factor”
The very thing about you that everyone of your clients is in love with but you struggle and fumble to describe. When you can describe it, you can make choices in your marketing that will highlight those attributes and speed up the know, like and trust factor for new prospects.
Marketing that is entertaining and fun for people to experience and for you to create and act on.
With the right channel and well developed content, you will transcend the tired old formulaic copycat approach to sales and marketing and harness your natural talents to draw in new prospects. Many of my clients are surprised to find out that they are great marketers, they just don’t realize that is what they are doing. In some cases, we focus on how to make them more intentional during these interactions. In others, we focus on finding an outlet that fulfills another part of you that wants to be expressed.
Marketing that effectively draws in qualified leads and filters out mismatches.
Effective marketing is the art of brand building. When you know who you are and can express it well, your right people will identify with you. Building your business is more than one time transactions, its about long term relationships. Stop hiding behind your service page and start selling YOU.
What if you had someone dedicated solely to figuring you out?
Someone…
Curious Enough… to learn what it is about you that turns people on. And teach you how to make choices that lead with those attributes.
Courageous Enough… to follow you into the ethers of your mind’s reality. And help you to connect and unify all your products and services into a simple strategy.
Creative Enough… to connect all your desires and spin them into something marketable so you can describe the real world value of what you do.
Smart Enough… to reel you back in alignment with the bigger plan so you can actually make things happen.
A customized journey designed to:
- Figure out who you are so we can find your editorial voice.
- Capture a visual concept for what you do so we can illustrate it for prospects.
- Clarify your vision, mission and unique point of view so we can give your business purpose
- Hone in on the audience who will value you the most so we can get their attention
- Create a communication strategy that draws them into your sales process
- Design a ‘custom’ lead generation strategy that is fun, effective and resonates with you
- Outline the very real world marketable value of what you do so you can easily raise your rates and attract really fun clients
Feels like:
- Masterminding your vision with a Hollywood producer
- Being painted by an artist
- Having a can of ‘whip-ass’ go off under your seat
- Seeing yourself for the first time as a highly effective creative marketer
- Embodying the unique value of you and your business in the market
What this will help you do:
Create a unique marketing message.
More than a catchy tagline or elevator pitch – this is the psychological and emotional connection you have to a very specific group of people with words as wrapping paper.
Produce effective marketing campaigns.
More than getting new clients, marketing is the way you interact in the world. When you create clarity in the bigger picture first, you can laser in on the actionable steps that take you in the direction you intend. Perhaps the biggest differentiating factor amongst creative geniuses is their ability to, and the quality at which, they can produce. Hustlers produce less. Strategists produce more.
Find your editorial voice.
More than information, this is the character and style of your delivery. You need to define it before you can create materials that reflect it. For example, why should someone read your blog? listen to your tele-seminar? or buy your product? There is no lack of information out there. The better you know yourself, the more compelling your writing, videos, and programs will be.
Focus your marketing efforts in the most potent and stimulating way.
Without this piece, you will loose your momentum. With this piece you are riding a rocket to the destination of your choice.
If you are ready to overcome the love/hate relationship with your business and:
Differentiate yourself and communicate your value with clarity and emotional resonance so you can
- Increase your perceived value and raise your rates.
- Become known for who you uniquely are and the very special thing you do.
Create a Brand Character concept for who you are and what you offer that will give you
- A new way of seeing, speaking about, and valuing yourself and your business.
- A clear vision that gives your business real world purpose and marketable value, and aligns with your deeper creative/expressive desires.
So you can
- Step out of the formulaic, non-connecting approach to sales/marketing and into being yourself.
- Make business and marketing choices simple and much more fun.
- Have purpose behind all your promotional efforts that will make getting your butt out there mandatory.
Find the audience that is right for you so you can
- Stand out in the market place in a fun and feel good way that is meaningful and memorable to other people.
- Express your unique value in any marketing channel in a way that captures your dream clients heart and steals the show. (make them want you!)
- Make your marketing a fun form of self expression for you and your business that feels like a natural extension of what you already do.
Integrate and simplify how all the aspects of your business work together, so you will
- Create products and services that support one another.
- Become effective in your lead generation strategies, and get back to doing the work you love to do.
Develop benefits specific for you
- Apply for a complimentary 1 hour strategy session and we define the benefits specific for you.
Or, you could do this:
You can go hire a web designer, answer their questionnaire in a very general way, spend thousands of dollars, expect them to do amazing work, and end up with a website that doesn’t resonate with anyone and has no strategy behind it.
Or, you can work with me to help you develop the intended communication behind all your marketing channels, know exactly what to say and how to say it, and empower your designer to do what they are best at – helping make your intentions more clear.
You can go take another business training program, get another general plan and template, and then work really hard to look and sound just like everyone else.
Or, you can work with me to help you figure out what strategy is best for you and how to be so compelling while implementing it that your prospects feel entertained instead of sold to.
You can hire a business strategist, argue with them about what you should do, feel like you aren’t being seen, and end up with a business plan that you don’t want to do.
Or, you can work with me to layout the vision you have in your head, learn to see it from a marketable perspective, mastermind on how to make it happen, and then laser in on what to do first.
You can hire a different brand strategist.
But, that would be silly.
As an advertising photography producer for 11 years, I know what it takes in terms of man power and money to put 6 Jeeps on the precipice of a mountain, 30 people in a video game, and make it snow in 90 degree weather. AND, I know that sometimes a word-of-mouth campaign is all you need. I’ve inspired one that booked a solo-preneur solid in less than 2 months… 2 years later her book is still full… in fact, she hasn’t taken on new clients in over a year. Great ideas and insights are wonderful, but with out the real world ability to PRODUCE them…. how can you know what is right for you? I see way too many people with beautiful marketing materials with no strategy behind them. I know what it takes to create memorable brands. It always starts with strategy… exactly where we travel when we develop your orgasmic brand.
Orgasmic Brand Development with Jenn looks like:
- Phone/Skype strategy sessions
- Private access to my notes on our sessions - many of my clients are going back and using my notes from the sessions as basis for blog posts and book topics.
- Private access to all the recordings of our calls - many of my clients say just these recorded conversations are worth the entire investment.
- VIP Days - where we get a really good read on each other, put together our content strategy plan, and you really embody your brand.
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