How To Build Your Brand By Not Advertising On Facebook - July Boycott
North Face, REI, and Patagonia are pulling ad budgets from Facebook and Instagram for July or until sufficient action to stop the spread of hateful lies and dangerous propaganda on its platform.
These retailers are taking a #leadership role in using their $$ to demand more accountability from Facebook regarding hate speech and disinformation following calls for a boycott from civil rights organizations such as the NAACP and Anti-Defamation League.
How about you? Will your brand hit pause on hate and boycott Facebook in July?
Relevant links:
#StopHateFor Profit Facebook Boycott Demands