Only 4% Of B2B Companies Invest In Brand Building
This research report by B2B Institute reveals that B2B companies that get brand building right will outcompete 96% of their competition. Even though B2B companies that split their marketing budget 50/50 on brand building and sales activation are more effective at driving long term growth and profitability, only 4% actually do.
Their findings create a major opportunity for brands ready to pivot into the B2B space or for B2B marketers to play a bigger game.
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