What do Jeff Bezos and Martin Luther King Jr. have in common?
Jeff Bezos and Martin Luther King Jr. both show up in the world as a revolutionary archetype.
The revolutionary archetype is motivated by a feeling of powerlessness, overwhelmed, oppressed or mistreated and under siege, and believes conventions are made to be broken.
“Our lives begin to end the day we become silent about the things that matter.”
MLK aimed to change the way the majority of White Americans perceived and treated Black Americans - and eventually, all poor Americans.
Jeff Bezos aimed to change the way the world buys things. First with books then with music, toys, sports, and a range of other retail verticals.
The thing to keep in mind with revolutionaries (and with all archetypes) is that they are human, and all humans have levels of development.
L1 - Quick to judge, behaving in shocking ways, destroying ideas, traditions or property
L2- Letting go, moving on, throwing old beliefs away
L3 - Opening the way to transformative change
Can you identify the revolutionary archetype in any of our social circles right now?
The revolutionary archetype is one of the 12 archetypes in the #CultureTalk Framework that I am now certified in. If you need help finding your #brand voice and direction in the market, this methodology is powerful when built into a #brandstrategy.
