Your core motivation affects marketing performance in three distinct ways. Having a reliable tool for understanding and working with core motivation will improve your business results, here's how.
Narrative Intelligence (NQ) Is A Practical Business Skill
Have you heard of narrative intelligence (NQ)? It's like emotional intelligence, but different. EI is about working with feelings. Narrative intelligence is about working with motivation.
Feeling The Post Election Burnout; Call Upon The Caregiver
Coming out of the election, many of us Americans are feeling the fatigue and burn out of running the Hero archetype. No matter your political leaning, this fiercely loyal, self-sacrificing, get-er-done energy has left us all beat up and bruised. Today let's bring in the Caregiver.
What do Jeff Bezos and Martin Luther King Jr. have in common?
Jeff Bezos and Martin Luther King Jr. both show up in the world as a revolutionary archetype. The revolutionary archetype is motivated by a feeling of powerlessness, overwhelmed, oppressed or mistreated and under siege, and believes conventions are made to be broken.
The Brand Archetype Of Ruth Bader Ginsburg
When she began her legal crusade in 1963, women were treated, by law, differently from men. Overturning hundreds of state and federal laws that restricted what women could do, for women in America, Ruth Bader Ginsburg represents the archetype of a hero. The hero archetype is motivated by a challenge. They bring purpose, perseverance, and determination to the job of getting things done.
Are You Using Video In Your Marketing Mix?
Are you using video for business development right now? If not, this expert round-up article, featuring me, Jenn Morgan, has a ton of reasons why you should and ideas from the experts on how to get started.