This Marketing Planning Tool Will Focus Your Core Message

It’s the end of the year and most business folks I know are working on planning for 2021, specifically marketing planning.

This sounds like;

how to position our brand as essential in 2021?

how will we achieve our positioning goals in 2021?

In both cases, the next step is to shape your message so that it connects with the right people, and to do that you need to define your customer avatar.

What is a customer avatar?

If you immediately thought of the James Cameron box office hit movie, you’re close.

An avatar is an embodiment of a concept in the human form. It is a graphical representation of your target customer demographic and psychographic data.

The purpose of it is to focus your message so that it is speaking directly to one person.

One mistake I see people make when it comes to creating their avatar is that their data isn’t relevant to what they sell. In other words, they have documented information about their market, but it isn’t relevant to their marketing. Instead of focusing efforts, it confuses them.

For solving this problem, I recommend the Customer Avatar Canvas by Digital Marketer. Their tool contextualizes the data you need within the transformation you create.

What target customer profiling tools do you use? What challenges have you had with using them? Join the conversation on LinkedIn.