What Is Brand Development?

So much of marketing is the same. How can you create it so that it is uniquely you and ultimately effective at generating new business?

The answer >>> brand development

Brand development is the process of identifying and developing the unique aspects of your business into tools for leadership, marketing, sales, and recruiting.

When done correctly, the work you do in brand development helps people within your organization build connections with others they want to pull into the organization.

The key is to not make it a one-time event.

Developing your brand is like developing muscles. You have to put in the reps to get a definition. Then, you have to put in the reps to maintain what you’ve built.

Success in brand building is very similar to success in bodybuilding.

🔥 You need a program that you can work on.

🔥 You need a methodology for tracking results so you can make adjustments.

🔥 You need accountability to stay committed and consistent.

Where to start depends on where your business is in its lifecycle and how evolved your brand is.

How do you fit in time to build your brand?

Is it a regular part of your marketing/business development efforts or a once-a-year or bi-yearly exercise?

If you're like many busy business people, the brand building sits on the back burner just like your workout program. Maybe you tell yourself that you don't need brand building, you just need leads.

This is like saying, "I don't need to work out or eat right, I just need more coffee."

What's the hardest part for you when it comes to building an effective brand marketing program? Let me know in the comments?