What Is The Purpose Of Content Creation

What is the point of creating content for marketing? 👁️‍🗨️ Do people even read this stuff? 💰 How does it make an impact on my bottom line?

👁️‍🗨️ The purpose of marketing is to demonstrate an understanding of your ideal customer’s perspective and by doing so build rapport and ultimately gain trust.

Chris Voss, a Former FBI lead hostage negotiator, calls this “tactical empathy.”

He says empathy is becoming completely aware of the other side's perspective, their point of view, and how they see it, and what they feel. It’s not compassion and not sympathy. It’s tactically taking what we know to be the case and applying it in our interactions.”

🚁 Content is the vehicle for demonstrating this understanding. 🚁

💥 If you can get at what is driving someone you can get their attention.

💥 If you also illustrate how you provide unique value in that specific context you will have successfully positioned your brand as relevant in the mind of the reader.

This is how you create interest to learn more. This is what you want your content to do.

💰It makes an impact on the bottom line by moving a potential customer one step forward in their buying journey and one step closer to becoming a customer. 💰